Blue Square was launched on 5th May 1999 and is one of the largest interactive betting services in the UK.  The fixed odds betting services covers many channels including the Internet, Interactive TV, WAP and telephone. Blue Square was a wholly owned subsidiary of the Intercapital Group Ltd (ICAP) until January 2003 when it was acquired by Rank, one of the UK's leading leisure and entertainment companies. Rank's assets include casinos, bingo clubs and on-line gaming. Blue Square was integrated with Rank Interactive Gaming to create a major force in on-line gaming with a combined customer base of over 750,000 customers.

Location
The Rank Group is a leading European gaming business, based in the UK and listed on the London Stock Exchange. Rank's businesses include a number of established brands in gaming and leisure.

Deposits
Blue Square accept the following deposit  types; Maestro, MasterCard, Moneybookers, NETeller, Solo, Ukash, VISA Credit, VISA Debit, VISA Electron.

Customer Service
Blue Square’s helpdesk is manned 24 hours a day, 7 days a week.